Sou Hu Cai Jing·2025-06-19 03:40Core Viewpoint - JD.com and JOMOO have established a comprehensive strategic partnership aiming for a sales target of over 10 billion yuan through collaboration in supply chain, service experience, and omnichannel cooperation [1][8] Group 1: Strategic Partnership - The partnership focuses on leveraging policies that encourage green and smart home appliance consumption, particularly through trade-in programs [1][3] - JD.com and JOMOO will work on implementing new industry standards, emphasizing 3C and environmental certifications to enhance product quality [3][4] Group 2: Product Supply Chain Upgrade - The collaboration will involve launching new products, with JOMOO's new releases on JD.com achieving over 100% sales growth [3][4] - A focus on a product matrix including smart toilets, smart showers, smart bathroom cabinets, and smart sinks is planned for 2025 [3][4] Group 3: Service Experience Enhancement - JD.com and JOMOO will expand their "trade-in" services beyond smart toilets to cover six categories, enhancing service availability across more cities [4][5] - The partnership aims to provide integrated delivery and installation services, improving customer satisfaction [4][5] Group 4: Omnichannel Strategy - By 2025, the partnership will expand JD.com appliance specialty stores and conduct joint marketing activities to enhance product penetration [5][6] - The strategy includes launching JOMOO's mid-to-high-end smart product lines in JD.com MALL and flagship stores, promoting online and offline integration [6][8] Group 5: Historical Context and Future Outlook - Since their collaboration began in 2011, JD.com and JOMOO have consistently achieved high sales, with JOMOO being a top partner on JD.com [8] - The partnership is evolving towards building a smart bathroom ecosystem, aiming to make smart bathroom products a standard in Chinese households [8]