
Core Viewpoint - The article highlights the innovative "cloud-based evidence collection" method employed by the market supervision bureau in Taizhou, Jiangsu Province, to protect consumer rights and enhance the efficiency of market regulation [1][2]. Group 1: Consumer Protection - A citizen, Mr. Gao, received a banner of appreciation after successfully resolving an issue with counterfeit air conditioners purchased online, thanks to the swift action of the local market supervision bureau [1]. - The bureau's personnel quickly contacted the manufacturer, Gree Electric Appliances, to verify the authenticity of the air conditioners, overcoming logistical challenges through a cloud-based evidence collection approach [1]. Group 2: Regulatory Actions - The local market supervision bureau has been actively conducting a "Guarding Consumption" campaign to combat infringement and counterfeiting, resulting in the resolution of 10 infringement cases and recovering 450,000 yuan for consumers [2]. - The bureau's efforts have effectively reduced the costs of rights protection for both consumers and businesses, contributing to an improved business environment and increased public satisfaction [2].