天猫618全面增长美妆、服饰、3C、家电增速规模双第一

Core Insights - The 2025 Tmall 618 event has simplified its gameplay, resulting in record user scale and activity levels, with efficient growth in brand transaction cycles [1] - Industries such as beauty, apparel, home appliances, 3C digital products, sports and outdoor, trendy toys, and pet products have achieved the highest transaction scale and growth rate across the entire network [1] - As of June 18 at 24:00, 453 brands on Tmall achieved over 100 million in transactions, representing a 24% year-on-year growth compared to last year [1]