李佳琦直播间618宠物消费观察：科学喂养成主流

Core Insights - The pet consumption sector has shown strong growth during the 618 shopping festival, with significant contributions from live streaming platforms, particularly Li Jiaqi's channel, where pet product sales increased by 73% year-on-year [1][4]. Group 1: Pet Consumption Trends - There is a noticeable shift in pet consumption from basic needs to quality-oriented purchases, driven by the popularization of scientific pet care concepts [4]. - Li Jiaqi's live streaming has become a key driver in this transition, with a significant portion of pet product sales, specifically 87%, consisting of pet food [4][5]. - Consumers are increasingly focused on the quality of ingredients, production processes, and suitability for different pet types and sizes, which influences product selection in Li Jiaqi's live streams [4]. Group 2: Product Offerings and Consumer Preferences - During the 618 shopping festival, Li Jiaqi's channel offered a diverse range of pet food options, emphasizing both formulation and production quality to meet health needs [5]. - Domestic brands have gained particular favor among consumers in the pet category, reflecting a trend towards high-quality, cost-effective local products [5]. - The success of Li Jiaqi's live streaming platform highlights the rise of domestic brands and their appeal to consumers seeking value and quality [5]. Group 3: Future Outlook - As consumer demand for pet health and quality living continues to rise, Li Jiaqi's live streaming channel is expected to maintain its influential role in providing high-quality pet products [5].