抱团出海+价值深耕，跨境电商加速迭代

Core Insights - The future of cross-border e-commerce requires a shift from chasing explosive products to focusing on brand building and value creation [1][4] - The industry is transitioning from "individual breakthroughs" to "group collaboration" amidst increasing regulatory scrutiny in Southeast Asia and other regions [2][3] Group 1: Industry Trends - Cross-border e-commerce in China is evolving towards collaborative efforts, with the aim of becoming a leader in global trade [2] - The 2024 cross-border e-commerce import and export volume in Shenzhen is projected to reach 372 billion yuan, maintaining its position as the national leader for three consecutive years [3] - The overall cross-border e-commerce import and export scale in China is expected to reach approximately 2.71 trillion yuan in 2024, reflecting a year-on-year growth of 14% [4] Group 2: Market Dynamics - The focus of cross-border e-commerce is shifting from low-value products to high-value, branded goods, with platforms like Temu, Shein, and AliExpress leading this change [5][6] - The resilience of Chinese cross-border e-commerce is evident as companies adapt to rising prices due to tariffs, emphasizing brand value over mere pricing [6][7] - Companies are increasingly recognizing the importance of brand establishment, with successful brands showing faster growth compared to non-branded sellers [5][6] Group 3: Regional Collaboration - The collaboration between Shenzhen and Hong Kong is expected to create a new paradigm of "complementary advantages and mutual empowerment" in the cross-border e-commerce sector [3] - The establishment of the global cross-border e-commerce association aims to foster a new trade landscape, enhancing cooperation in talent, finance, and logistics [2][3]