YUEXIU PROPERTY(HK:00123) Cai Jing Wang·2025-06-19 06:56Core Viewpoint - Yuexiu Property has demonstrated strong sales performance in the first five months of 2023, achieving a contract sales amount of approximately 50.7 billion RMB, a year-on-year increase of about 26.5%, which accounts for 42.1% of its 2025 sales target of 120.5 billion RMB, positioning the company among the top players in the industry [2][3] Group 1: Sales Performance - In the first five months of 2023, Yuexiu Property achieved a cumulative contract sales amount of approximately 50.7 billion RMB, marking a year-on-year increase of about 26.5% [2] - The company ranked 8th in the CRIC "Top 100 Chinese Real Estate Companies Sales Ranking" for January to May 2025, solidifying its position in the industry [2] Group 2: Product Development Strategy - The "4×4 Good Product Concept" emphasizes quality, warmth, intelligence, and growth, with 16 product propositions aimed at enhancing product and service quality [3][4] - The company has established a "Good Product System" focusing on stringent construction standards, continuous technological innovation, and a comprehensive customer experience [3][4] Group 3: Key Projects - The Guangzhou Pazhou South TOD project has become a sales champion in the national residential market, achieving a total sales amount of 33.76 billion RMB from 2022 to 2024 [5][6] - The project features a mix of residential, office, commercial, educational, and ecological park elements, creating a "micro-city" environment [6][7] Group 4: Land Acquisition Strategy - Yuexiu Property is actively acquiring scarce land in high-potential cities like Beijing and Shanghai, securing multiple prime plots to ensure project alignment with market demands [9][10] - In June, the company won two quality plots in Beijing for 2.395 billion RMB and previously acquired a plot in Beijing for 12.6 billion RMB, setting a new high for land prices in the area [9][10]