TRANSSION(SH:688036) Nan Fang Du Shi Bao·2025-06-19 07:38Core Viewpoint - Transsion Holdings (688036.SH) has reportedly established a mobility division to explore the two-wheeled electric vehicle market, although the company has not confirmed this information officially [2][12]. Group 1: Business Development - The company is actively recruiting for various positions related to its mobility business, indicating that its expansion into this new sector may have already begun [2][3]. - Job postings include roles for the independent brand "REVOO," which is focused on digital marketing and global media planning, suggesting a strategic approach to brand development in the electric vehicle space [3][6]. - The recruitment efforts encompass both consumer-facing (To C) marketing roles and enterprise-focused (To B) product development positions, targeting markets in Latin America and Africa [3][12]. Group 2: Financial Performance - Transsion's mobile phone business is facing growth challenges, with a reported revenue of 68.758 billion yuan in 2024, reflecting a year-on-year increase of 10.31% [12]. - The net profit attributable to shareholders was 5.549 billion yuan, showing a slight increase of 0.22%, while the net profit after excluding non-recurring items decreased by 11.54% to 4.541 billion yuan [12]. - The gross margin for the mobile phone business fell to 20.62%, down 2.63 percentage points from the previous year, with the gross margin in its core African market declining from 30.05% to 28.59% [12]. Group 3: Market Context - The two-wheeler market in Africa presents potential due to a large population and low vehicle ownership, with motorcycles being a common mode of transport [13]. - Challenges include weak electrical infrastructure, lack of charging facilities, limited purchasing power among local consumers, and the complexities of establishing production and supply chains [13]. - The company has previously shown interest in the broader mobility market, including four-wheeled electric vehicles, indicating a cautious and low-profile exploration of new opportunities [13].