Sou Hu Cai Jing·2025-06-19 08:16Group 1 - Recent fluctuations in gold prices have led consumers to shift their focus towards platinum, resulting in a significant increase in platinum sales during the JD 618 shopping festival, with platinum bar sales surging 17 times year-on-year and overall platinum jewelry sales doubling [1][3] - The closing price of spot platinum reached $1,332.28 per ounce on June 18, marking a ten-year high and a year-to-date increase of over 45%, reflecting heightened consumer investment enthusiasm [1] - Popular platinum products during the JD 618 period included the Rongtong 20g platinum bar, which saw a fivefold increase in the number of people adding it to their cart, ranking among the top-selling investment gold products on JD [1] Group 2 - The platinum jewelry market is experiencing a rise in consumption, with its unique silver-white luster and low maintenance making it increasingly popular among consumers [3] - Notable best-selling platinum jewelry items include versatile pieces from brands like Zhou Li Fu and Zhou Da Fu, with men's platinum necklaces emerging as a new consumer trend, particularly the Ruofei men's platinum braided necklace [3] - Despite the growing popularity of platinum, its price is influenced by multiple factors, and consumers are advised to purchase from reputable brands to ensure product quality and after-sales service [3][5] Group 3 - JD has launched a "Material Guarantee" service to enhance the shopping experience for platinum products, allowing consumers to request testing if they have doubts about the material, with compensation offered if the results do not match the product description [5]