从“锦绣天府”到“安逸四川”

Core Viewpoint - The integration of culture and tourism in Sichuan is being prioritized, with significant investments and initiatives aimed at enhancing the cultural tourism industry and promoting local heritage [2][13]. Group 1: Cultural and Tourism Development - The Sichuan Provincial Committee has approved a decision to promote the deep integration of culture and tourism, positioning it as a key element in overall development [2][13]. - Sichuan has established four national archaeological parks, including Sanxingdui and Jinsha, highlighting the region's rich cultural heritage [3][14]. - The revival of traditional arts, such as Sichuan opera, has led to over 1,000 performances in 2024, attracting 350,000 audience members, marking a historical high [3][14]. Group 2: Economic Impact and Growth - The cultural and related industries in Sichuan are projected to have 2,997 enterprises by the end of 2024, generating revenue of 589 billion yuan, a year-on-year increase of 7.9% [3][14]. - The province received 1.119 billion domestic tourists in 2024, with domestic spending reaching 1.764 trillion yuan, reflecting a growth of 38% [5][16]. - Major investment projects worth 48.4 billion yuan were signed during the 2024 Sichuan International Tourism Investment Conference, indicating strong interest in the region's tourism potential [5][16]. Group 3: Innovative Cultural Experiences - The Sanxingdui Museum has become a major attraction, receiving nearly 10 million visitors annually, with cultural product revenue reaching 196 million yuan, nearly 60% of ticket sales [6][16]. - New cultural IPs, such as the "Nezha" series, have gained international attention, showcasing the vitality of Sichuan's cultural landscape [4][15]. - Events like the China (Sichuan) International Intangible Cultural Heritage Festival and the 2025 Global Cross-Border Tourism Conference are enhancing Sichuan's profile as a top travel destination [5][16]. Group 4: Future Directions - Sichuan plans to enhance cultural tourism by developing new products and experiences, focusing on areas like digital culture, performing arts, and health tourism [7][16]. - The province aims to create a comprehensive tourism product system that caters to various demographics and seasons, promoting the "Beautiful Sichuan" brand [7][16].