POP MART(HK:09992) Zhong Guo Ji Jin Bao·2025-06-19 08:21Core Viewpoint - The recent large-scale restocking of Labubu blind boxes by Pop Mart has led to a significant drop in their resale prices in the secondary market, causing panic selling among resellers [2][3][12]. Company Actions - On June 18, Pop Mart announced a substantial restock of the Labubu series blind boxes, which was confirmed by numerous consumers on social media [4]. - The company has optimized the sales process by officially launching online pre-sales to enhance the shopping experience for genuine fans and reduce negative behaviors associated with reselling [11]. Market Impact - Following the restock, the resale prices of Labubu blind boxes plummeted by approximately 50%, with the price of a complete set dropping from 1500-2800 yuan to 650-800 yuan [7]. - Specific hidden variants, such as "Ben Wo," saw a price decrease from 4607 yuan to 2851 yuan, representing a decline of over 38% [7]. - The panic selling was evident as resellers faced significant losses, with some reporting daily losses of tens of thousands of yuan due to the drastic price drop [11]. Consumer Sentiment - Many consumers expressed satisfaction at seeing resellers incur losses, indicating a positive reception to the company's actions to improve accessibility [11]. - There are speculations among consumers regarding the scale of the restock, with estimates suggesting it could be between 1 million to 2 million units [11].