波音正在“急速坠落”

Core Viewpoint - Boeing has faced a significant decline in its reputation and financial performance due to a series of accidents and a shift away from its engineering culture towards a focus on cost-cutting and shareholder returns [2][3][6]. Financial Performance - Boeing has incurred a cumulative loss of $35.991 billion from 2019 to 2024, marking the largest six-year loss in its 108-year history [2]. - The company has engaged in substantial stock buybacks, spending $43.4 billion from 2013 to 2019, while its cumulative profits during that period were only $38.8 billion [8]. Engineering Culture Shift - The company abandoned its strong engineering culture after acquiring McDonnell Douglas in 1997, prioritizing financial stability and stock price over quality and innovation [3][6]. - Boeing's obsession with cost control led to significant reductions in development budgets, exemplified by the 737 MAX project, which saw costs slashed from an initial $25 billion to only $2.5 billion [4][5]. Market Position and Competition - Boeing's market share has been eroded by Airbus, which has outperformed Boeing in aircraft deliveries since 2019, delivering 766 aircraft in 2024 compared to Boeing's 348 [16][18]. - The global commercial aircraft market is increasingly competitive, with emerging players like COMAC's C919 and Russia's MC-21 posing additional threats to Boeing's dominance [19][20]. Manufacturing and Supply Chain - Boeing has shifted a significant portion of its manufacturing overseas, with foreign suppliers handling 70% of the work on the 787 project, compared to only 2% for the 727 project [13]. - The company is attempting to regain control over its supply chain by acquiring key suppliers, such as the recent acquisition of a critical parts supplier [21]. Future Outlook - Boeing's future growth prospects are dimmed by a projected decline in global air travel demand growth, with passenger volume growth expectations lowered from 4.7% to 4.2% [20]. - The company is exploring options to re-enter the Russian market and is investing in new technologies, including electric and smart aviation solutions [21].