中新网评：对“LAFUFU”，必须露头就打！

Core Insights - The LABUBU brand, under Pop Mart, has gained significant popularity globally, leading to a surge in counterfeit products and scams, referred to as "LAFUFU" [1][2] - The Zhejiang Dongyang Market Supervision Bureau has seized 18,000 counterfeit LABUBU dolls and over 5,000 semi-finished products, highlighting the scale of the counterfeit issue [1] - The proliferation of counterfeit products poses multiple threats, including damage to brand reputation, market share loss, and a negative impact on the overall Chinese toy industry [1] Industry Impact - Counterfeiting undermines the intellectual property protections for brands, leading to a decline in consumer trust and market integrity [1] - The presence of inferior products can drive legitimate businesses out of the market, disrupting the overall market order [1] - The Chinese toy industry, represented by LABUBU, risks losing its international competitiveness and brand credibility due to the prevalence of counterfeit goods [1] Regulatory and Corporate Response - Regulatory authorities are urged to intensify efforts against counterfeiting, increasing penalties and improving enforcement against the counterfeit supply chain [2] - Platform companies are encouraged to take responsibility by enhancing pre-sale audits and ongoing monitoring to eliminate infringing products [2] - The sustainability of innovation in the industry relies not only on creative talent but also on the respect and protection of creators' work [2]