Sou Hu Cai Jing·2025-06-19 10:24Group 1 - The 618 shopping festival this year saw record-breaking sales, with JD.com achieving over 2.2 billion orders and Tmall reporting 453 brands exceeding 100 million in sales [1][2] - The national subsidy program significantly boosted sales in the home appliance and 3C digital sectors, with total transaction value for participating categories increasing by 116% compared to last year's Double 11 [2][12] - Jiangsu province ranked second in national purchasing power during the 618 event, with notable growth in digital cameras, 3D printing equipment, and trendy blind box products, which saw increases of 495%, 371%, and 249% respectively [6][7] Group 2 - JD.com reported substantial growth in mobile communication and home appliance sales, with increases of 88% and 161% year-on-year, respectively [3] - Pinduoduo's ongoing promotion, supported by a "100 billion subsidy" plan, has led to record sales across various categories, particularly in fresh produce, mobile phones, and home appliances [2][8] - Instant retail is expanding beyond food delivery, with significant growth in high-value categories such as electronics and beauty products, as evidenced by JD's delivery service reaching over 25 million daily orders during the festival [9]