信用卡存量突围战：打出私银+财富管理组合拳

Core Viewpoint - The credit card industry in China is transitioning from a growth phase characterized by aggressive expansion to a "stock" phase, focusing on high-net-worth clients and evolving into a comprehensive financial platform [1][2][6]. Group 1: Market Trends - The number of active credit cards in China has decreased to 721 million, down 80 million from the peak in 2022, marking nine consecutive quarters of decline [2][3]. - The closure of credit card centers, such as the recent shutdown of the 29th center by Bank of Communications, indicates a saturation in the market and a shift in business models [3][4]. Group 2: Causes of Market Changes - The decline in credit card usage is attributed to several factors, including the legacy of previous aggressive expansion strategies, product innovation stagnation, and the rise of alternative payment methods like Alipay and WeChat Pay [2][3]. - The increase in credit card non-performing loan rates among banks reflects deteriorating asset quality, with some banks reporting significant rises in their bad debt ratios [3][6]. Group 3: Strategic Shifts - Banks are increasingly focusing on high-net-worth clients, implementing strategies that combine credit cards with wealth management services to enhance customer value [4][5][6]. - The shift from a volume-driven approach to a quality-driven strategy emphasizes the importance of customer relationships and tailored financial solutions [5][6][7]. Group 4: Future Outlook - The integration of credit cards with wealth management is seen as essential for maintaining business growth, with banks needing to balance cost and customer value while transitioning from product-centric to service-centric models [6][7].