开卖冰淇淋，洽洽食品欲破增长瓶颈

Core Viewpoint - Qiaqia Food has launched a new ice cream product combining sunflower seeds and ice cream, aiming to attract younger consumers and enhance brand visibility amid declining performance in its core business [1][3]. Group 1: Product Launch and Strategy - Qiaqia Food has introduced a new ice cream product featuring sunflower seeds, available in three flavors: vanilla, pecan, and caramel [1]. - The company is diversifying its product offerings beyond its core sunflower seed business, which has reached saturation, by exploring new categories such as ice cream and konjac products [3]. - The introduction of niche flavors in the past, such as wasabi, durian, and snail powder, indicates a strategy to capture market attention and appeal to younger demographics [3]. Group 2: Financial Performance - Qiaqia Food's revenue growth rates from 2021 to 2024 are 13.15%, 15.01%, -1.13%, and 4.79%, while net profit growth rates are 15.35%, 5.12%, -17.77%, and 5.82% respectively [3]. - In Q1 2025, the company experienced a significant decline in performance, with revenue down 13.76% and net profit down 67.88% year-on-year [3]. - The decline in profitability is attributed to rising costs of sunflower seeds and certain nut raw materials, as well as changes in product and channel structures [3][4]. Group 3: Market Position and Challenges - The saturated sunflower seed market has prompted Qiaqia Food to frequently launch new products and explore cross-category expansions to maintain brand relevance [3][4]. - Analysts suggest that while the ice cream venture aims to attract younger consumers, the effectiveness of this strategy in generating sustainable growth remains uncertain [4]. - The company's past price increases on core sunflower seed products have not led to sustained growth, as evidenced by a 5.36% decline in revenue from sunflower seed products in 2023 [4].