Core Insights - The 2025 Sichuan International Wine Expo highlighted the high-quality development of the Baijiu industry in the Mianzhu region, with significant growth in production value and revenue among local enterprises [1][3] - The Mianzhu region aims to become a leading domestic and globally recognized Baijiu industry cluster by 2030, focusing on cultural resources and brand development [3] Industry Performance - In 2024, Mianzhu's 18 large-scale Baijiu enterprises achieved a production value of 30.51 billion yuan, representing a year-on-year growth of 15.8% [1] - Jian Nan Chun, a key player in the region, reported a production value increase of 15.1%, while other large enterprises saw a remarkable production value growth of 52.9% and revenue growth of 44.9% [1] Strategic Development - The "Deyang Baijiu Industry Upgrade Path Report" outlines a strategy to enhance the Baijiu industry, aiming to create five high grounds: intelligent manufacturing, technological innovation, industry aggregation, brand culture, and international exchange [3] - The report emphasizes the need for innovation, green industry construction, leadership from major enterprises, resource optimization, talent development, quality branding, and business model innovation [3] Cultural and Intellectual Support - The conference recognized five Baijiu experts with think tank appointments to leverage their knowledge and experience for the region's development [5] - The launch of the "Mianzhu Wine Culture Series" aims to document and promote the region's rich brewing history and cultural heritage, providing a solid foundation for high-quality industry development [5]
川酒德阳绵竹产区高质量发展路径何在?这场大会给出答案
Sou Hu Cai Jing·2025-06-19 12:26