太平鸟：零售业绩承压 多举措重塑增长势能

Core Viewpoint - The company is undergoing a strategic transformation to enhance brand value and operational quality, despite facing short-term pressure on annual performance [1] Group 1: Financial Performance - In 2024, the company achieved a revenue of 6.802 billion and a net profit of 258 million [1] - The company experienced a net reduction of 358 stores in 2024, focusing on improving store quality and profitability [1] Group 2: Strategic Initiatives - The company is enhancing its offline store layout while simultaneously strengthening its online e-commerce platform to create a comprehensive retail network [2] - The company is actively expanding social retail channels through platforms like Douyin and Xiaohongshu to engage consumers and enhance brand loyalty [2] Group 3: Product Development - In 2024, the company's R&D investment accounted for 2.55% of its revenue, indicating an increase from the previous year [2] - The company is focusing on customer-centric approaches and data-driven strategies to optimize the entire supply chain from design to marketing [2] Group 4: Market Positioning - The company's shift from "multi-point multi-store" to a main brand integrated store model is seen as strategically forward-looking, aimed at enhancing brand reputation [3] - There is a need for further breakthroughs in product development and supply chain responsiveness to meet diverse consumer demands [3]