浮动费率基金“代销榜”：建行居首，招行意外落后

Core Insights - The issuance and sales competition of the first batch of floating rate funds has progressed significantly, with 24 out of 26 approved funds currently in the issuance phase [1] - Major banks have revealed their sales rankings for floating rate funds, with China Construction Bank leading in sales volume [2] - There are concerns regarding the alignment of marketing themes with fund managers' expertise, indicating potential miscommunication in product positioning [6][7] Group 1: Fund Issuance and Sales - As of June 18, 2023, 24 out of 26 approved floating rate funds are in the issuance phase, with several funds from major asset management companies having completed their fundraising [1] - China Construction Bank, Shanghai Pudong Development Bank, and Agricultural Bank of China have all completed fundraising for their floating rate funds, with China Construction Bank leading with a total sales volume of 28.47 billion yuan [2] - The sales performance of floating rate funds varies across banks, with most funds achieving sales between 5 to 10 billion yuan [2][3] Group 2: Marketing and Product Positioning - Floating rate funds are designed to align management fees with fund performance, creating a better investment experience for investors [6] - There are instances where marketing materials for certain funds do not align with the fund managers' actual investment capabilities, raising concerns about the clarity of product positioning [6][7] - The emphasis on specific investment themes in marketing may mislead investors if not accurately represented by the fund manager's historical performance [7]