Core Insights - The recent restock of the Labubu blind box series by Pop Mart has led to a significant increase in consumer demand and a subsequent drop in secondary market prices [1][6][9] Group 1: Restock and Consumer Response - On June 18, Pop Mart announced a large restock of the Labubu series on its official mini-program, generating multiple notifications about the restock [1] - Many consumers shared their successful pre-order experiences on social media, indicating that the quantity and frequency of the restock were higher than in previous instances, resulting in a surge in the number of buyers [3] Group 2: Market Impact and Price Changes - Following the official restock, the resale prices of Labubu blind boxes in the secondary market dropped significantly, with an average decline of approximately 50% [6] - The price for a complete set of Labubu 3.0 (containing 6 blind boxes) fell from 1500-2800 yuan to 650-800 yuan, while certain hidden variants saw price drops exceeding 38% [6] - In the resale market, sellers were struggling to sell pre-order listings priced at 1200 yuan, with some even offering to buy at 700 yuan, indicating panic selling [6] Group 3: Company Strategy and Stock Performance - An insider from Pop Mart noted that the Labubu series has gained immense popularity globally, prompting the company to optimize the sales process by introducing online pre-orders to enhance consumer shopping experiences [9] - The increase in supply has led to significant losses for scalpers who previously relied on rapid purchase software to acquire stock, with some reporting daily losses in the thousands of yuan [9] - On June 19, Pop Mart's stock price fell by 5.33%, closing at 248.6 yuan, with a market capitalization of 133.39 billion yuan [10]
Labubu二手价大跌,有黄牛单日亏损数万元!
Sou Hu Cai Jing·2025-06-19 13:44