从社交媒体到金融“超级应用” 马斯克X平台将上线投资交易服务

Core Viewpoint - X platform, under Elon Musk, is preparing to launch a "super app" that aims to integrate users' entire financial lives into the social media platform, despite advertising revenues not yet recovering to pre-acquisition levels [1][2]. Group 1: Financial Services Expansion - X platform plans to introduce X Money, a digital wallet and peer-to-peer payment service, with Visa as its first partner [4]. - The service will initially launch in the U.S. and will allow users to purchase goods, store value, and tip creators, creating a comprehensive commercial and financial ecosystem [5]. - The company is also exploring the introduction of credit and debit cards, potentially within this year [3]. Group 2: Advertising Revenue and Challenges - Since Musk's acquisition for $44 billion, the platform has seen a significant loss of advertisers, with many concerned about content moderation and Musk's controversial statements [5]. - Yaccarino claims that 96% of advertisers have returned to the platform, and the company aims to restore advertising revenue to 2022 levels soon [7]. - Emarketer predicts that X platform's revenue will increase to $2.3 billion this year, up from $1.9 billion last year, but still below the $4.1 billion revenue at the time of Musk's takeover [7]. Group 3: Regulatory Challenges - The ambitious expansion into financial services will pose significant regulatory challenges, including compliance with licensing requirements and anti-money laundering regulations [5].