Tai Mei Ti A P P·2025-06-19 14:15Group 1 - The core point of the article is that the 2025 "618" shopping festival achieved a total e-commerce sales of 855.6 billion yuan, marking a year-on-year growth of 15.2% [1] - The sales data for 2025 is influenced by the longer promotional period from May 13 to June 18, which affects the comparability of year-on-year growth figures [1] - Major categories contributing to sales include home appliances at 110.1 billion yuan, beauty and skincare at 43.2 billion yuan, and cleaning products at 23.3 billion yuan [1] Group 2 - Instant retail experienced significant growth during the 618 period, achieving sales of 29.6 billion yuan, a year-on-year increase of 18.7% [2] - The growth in instant retail is attributed to the competitive landscape among e-commerce platforms, which peaked during the 618 festival [2] Group 3 - The 618 festival serves as a testing ground for new business models, particularly in the realm of instant retail and food delivery services [3] - During the 618 period, JD's instant retail business saw a surge, with daily orders exceeding 25 million and a 150% year-on-year increase in online orders for JD Seven Fresh [3][5] Group 4 - The article discusses the differences between online and offline retail sales strategies, noting that offline retailers typically do not adjust their operations around promotional peaks like e-commerce does [4] - The article highlights the challenges of integrating food delivery services into the e-commerce promotional framework, given the limitations of meal consumption [4] Group 5 - JD's strategic expansion into offline retail and new business models is underscored by the opening of its first restaurant infrastructure brand, JD Seven Fresh Food Mall, and the growth of JD Mall locations [7][8] - The focus on supply chain management is emphasized as a core principle guiding JD's diverse business ventures, including logistics and food delivery [8][10]