Sou Hu Cai Jing·2025-06-19 15:36Core Insights - The 618 shopping festival in China demonstrated the robust vitality of the online consumption market, with total online retail sales approaching 2 trillion yuan, marking a year-on-year growth of approximately 9.8% [1] - JD.com led the market with a remarkable year-on-year growth rate of 17%, driven by its strong core category advantages, particularly in the home appliance sector [1] Group 1: JD.com's Market Position - JD.com maintained an unshakeable leadership position in the home appliance sector, with overall sales accounting for over 50% of the market, and a leading share of 52.4% in the major appliance segment [3] - The company's success is attributed to its precise understanding of consumer needs, leveraging a combination of pricing, services, and policies to stimulate demand [3] Group 2: Service and Logistics Innovation - JD.com has built an unparalleled service barrier through its industry-leading self-built logistics network, ensuring efficient and reliable delivery [6] - The introduction of integrated value-added services, such as "delivery, installation, dismantling, and collection," addresses the "last mile" pain points in major appliance consumption, significantly enhancing the shopping experience and consumer confidence [6] Group 3: Diverse Product Performance - JD.com's advantages extend beyond home appliances, with a sales share of 54.7% in the traditional stronghold of 3C digital products [7] - The apparel category also emerged as a new growth highlight, with a year-on-year growth rate of 26.5%, and clothing subcategories experiencing a growth rate of 33.8% [7] - The exceptional performance of JD.com's home appliance category during the 618 festival underscores its strong competitive edge in "products + pricing + services" centered around user needs [7]