Clorox's Innovation Strategy Elevates Everyday Essentials

Key Takeaways Clorox drives growth with premium products like Scentiva and the upgraded ToiletWand in 3Q25. CLX balances premiumization with value packs to serve both affluent and budget-conscious consumers. Clorox backs innovation with R&D, digital tools, and selective marketing to support margin expansion.Innovation sits at the core of The Clorox Company’s (CLX) strategy to remain competitive in a category dominated by global giants and cost-effective private labels. It focuses on consumer-centric innov ...