消费活力持续激发 青海省5月社零总额同比增长4.5%

Core Viewpoint - Qinghai Province is implementing various measures to boost consumer spending, resulting in a positive trend in retail sales and overall consumption recovery in the region [1][8]. Group 1: Retail Performance - From January to May, Qinghai Province achieved a total retail sales of social consumer goods amounting to 38.72 billion yuan, representing a year-on-year growth of 2.5%, which is an increase of 0.6 percentage points compared to the first four months [1]. - In May alone, the retail sales reached 9.296 billion yuan, with a year-on-year growth of 4.5%, marking three consecutive months of over 4% growth [1]. - Retail sales from key enterprises increased by 2% from January to May, with the growth rate improving by 0.8 percentage points compared to the previous four months [2]. Group 2: Key Product Categories - Among key products, retail sales for household appliances and audio-visual equipment surged by 45.1%, while building and decoration materials saw a growth of 27.8% [2][6]. - In May, automotive retail sales experienced a year-on-year increase of 8.6%, continuing a positive growth trend for three consecutive months [2]. Group 3: Policy Impact - The "old for new" policy has become a significant driver of consumption growth, with sales of wearable smart devices, new energy vehicles, household appliances, and building materials seeing year-on-year increases of 210.8%, 45%, 45.1%, and 27.8% respectively [6]. - Online retail sales through key enterprises reached 550 million yuan, reflecting a year-on-year growth of 118.2%, with an acceleration of 28.9 percentage points compared to the previous four months [6]. Group 4: Future Initiatives - The Qinghai Provincial Department of Commerce plans to enhance consumption through a combination of policies and activities, focusing on the implementation of the "old for new" policy and promoting large-scale consumption potential [7]. - Upcoming initiatives include "Purchasing in China," "Foreign Trade Quality Products" events, and themed activities like the "Home Feast" month and "Home Decoration Festival" to invigorate the consumer market [7].