“丑萌美学”撬动全球市场（文化只眼·新世代新风潮①）

Core Viewpoint - The rise of "ugly-cute" culture among the younger generations (Z and Alpha) reflects a shift in aesthetic preferences and social dynamics, driven by digitalization and globalization [5][8]. Group 1: Industry Trends - The "ugly-cute" aesthetic has gained popularity, characterized by products that are unconventional yet endearing, appealing to young consumers [6][8]. - In 2023, the Chinese潮玩 (trendy toy) market exceeded 50 billion yuan, with "ugly-cute" products increasingly dominating the market share [9]. Group 2: Cultural Impact - "Ugly-cute" culture serves as a social connector among young people, with online communities and competitions celebrating this aesthetic [7][8]. - The success of brands like LABUBU and Fuggler illustrates the global appeal of "ugly-cute" designs, resonating with youth across different cultures [7][9]. Group 3: Consumer Behavior - Young consumers are drawn to "ugly-cute" products as a means of emotional relief and personal expression, reflecting broader societal pressures and lifestyle changes [8][9]. - The marketing strategies of companies like泡泡玛特 (Pop Mart) focus on understanding and catering to the cultural and aesthetic needs of the younger demographic [9].