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盲卡盲盒哪能“无拘无束”(民生探针)
Ren Min Ri Bao·2025-06-19 21:51

Core Insights - The article highlights the phenomenon of blind cards becoming a popular form of non-rational consumption among children and teenagers, driven by the allure of "unknown surprises" and social status within peer groups [1][2][3] Group 1: Market Dynamics - Blind cards have evolved from simple collectibles to a form of "hard currency" in children's social circles, with some children spending hundreds to thousands of yuan in pursuit of rare cards [2][3] - The marketing strategies employed by businesses include enticing phrases like "10连抽必中" (10 draws guaranteed) and showcasing excitement during live streams, which further encourages impulsive buying behavior among young consumers [4][5] Group 2: Psychological and Regulatory Aspects - The design of blind cards is said to exploit psychological principles, such as the "Skinner box" effect, which creates a sense of anticipation and leads to repeated purchasing behavior [3][4] - Current regulations, such as the guidelines from the National Market Supervision Administration, lack enforcement mechanisms, making it difficult to prevent underage purchases [5][6] Group 3: Recommendations for Regulation - Experts suggest the need for stricter regulations, including age verification processes and spending limits, to protect minors from excessive spending on blind cards [6][7] - A multi-departmental enforcement mechanism is recommended to address misleading marketing practices and protect consumer rights effectively [6][7]