TENCENT(HK:00700) 智通财经网·2025-06-20 00:33Group 1 - Tencent has launched a new mini-program called "Short Drama" on WeChat, following the earlier release of "Mars Watch Drama," with over 10,000 recent users [1] - The short drama industry has seen explosive growth in 2023, with micro-short drama users in China exceeding 600 million by 2024 [1] - The market size for micro-short dramas in China reached 50.5 billion yuan in 2024, surpassing annual box office revenue for the first time, and is projected to grow to 63.43 billion yuan by 2025 and 85.65 billion yuan by 2027 [1] Group 2 - Multiple leading companies in the internet and media sectors are investing in the short drama industry, including Douyin Group, iQIYI, and Mango TV [1][2] - Over 80% of the top 50 short drama applications globally are Chinese products, indicating a strong presence in the international market [2] - The core competitive advantage for Chinese short dramas going overseas lies in the systematic transplantation of domestic experiences and local adaptation [2] Group 3 - Related Hong Kong-listed companies in the short drama sector include: Yu Wen Group (00772), Ying Universe (03700), Ningmeng Film and Television (09857), and Huanshi Media (01003) [3] - Major platforms involved in the short drama space include Kuaishou-W (01024), Bilibili-W (09626), Baidu Group-SW (09888), Tencent Holdings (00700), Meituan (03690), and Trip.com Group-S (09961) [3] - Fubo Group (03738) is noted for its integration of short drama certification and AI technology [4]