
Core Viewpoint - The Industrial Bank Hohhot Branch is launching the "2025 Financial Knowledge Popularization Campaign" on June 9, 2025, to enhance financial consumer protection and education, in line with central government directives [1] Group 1: Campaign Objectives and Themes - The campaign's slogan is "Protecting Customer Rights, Enjoying a Peaceful Life," focusing on five main themes: safeguarding key demographics, enhancing risk awareness, standardizing sales behavior, resisting illegal intermediaries, and building a foundation of trust [1] - The initiative aims to protect consumer rights, strengthen care for key clients, enhance suitability education, and reveal risks associated with illegal "agency rights protection" [1] Group 2: Outreach and Engagement Strategies - The bank will utilize its 38 branch networks to conduct over 60 offline promotional activities targeting various demographics, including community residents, students, elderly care institutions, and rural populations [2] - Online promotion will be conducted through the bank's public account, mobile banking app, and SMS platforms to expand the campaign's reach and impact [2] - Innovative methods such as combining financial knowledge with short videos and utilizing 5G technology to send targeted messages to students will enhance public engagement and risk awareness [2] Group 3: Long-term Vision and Commitment - The bank aims to use this campaign as an opportunity to continue exploring innovative consumer financial education models and integrate financial consumer education into daily services [3] - The goal is to create a stable and harmonious financial ecosystem while ensuring the safety of consumers' finances [3]