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天佑德酒的非遗印象,六百年窖香里的中国智慧

Core Viewpoint - The article highlights the significance of the traditional brewing technique "Qingzheng Qingshao Siciqing" in the production of Qinghai barley wine, emphasizing its cultural heritage and unique production process that has been preserved and innovated over 600 years [1][2][3]. Group 1: Traditional Brewing Techniques - The "Qingzheng Qingshao Siciqing" technique involves a lengthy production cycle and fermentation process, with a total fermentation period exceeding 80 days, making it one of the few Chinese liquor companies that produce year-round [2][3]. - The process is characterized by "two long, three combinations, and four clears," which includes the integration of raw materials and the use of unique granite fermentation pits [2][3]. - The four clear steps consist of raw material steaming, auxiliary material steaming, clear mash fermentation, and clear distillation, with each barley grain undergoing multiple distillation processes [2][3]. Group 2: Quality and Ingredients - The quality of Tianyoude's barley wine is attributed to the pristine ecological environment of the Tibetan Plateau, utilizing deep mineral water sourced from melted snow, which contributes to the wine's smooth and sweet characteristics [4]. - The company operates a 250,000-acre organic barley plantation at altitudes above 2,600 meters, where the unique climate conditions enhance the nutritional value of the barley [5]. - Tianyoude implements strict quality control measures, with each drop of barley wine undergoing 112 technological tests, exceeding national standards by up to ten times [5]. Group 3: Innovation and Research - Tianyoude has established a unique microbial library for brewing, optimizing the grain-to-wine ratio from 6:1 to 2.7:1, showcasing significant advancements in production efficiency [7]. - The company has received multiple awards for its research achievements, including the construction of a volatile flavor database and the development of barley wine by-products [7]. - Tianyoude has created several research platforms, including the China Barley Wine Research Institute, to support technological innovation and sustainable development [7]. Group 4: Cultural and Social Responsibility - The brand has transcended product offerings to focus on cultural heritage and rural revitalization, sponsoring various sports events and cultural festivals to promote Qinghai's barley wine [9][10]. - Tianyoude has initiated educational support programs, funding over a hundred schools in Qinghai and Gansu, demonstrating its commitment to social responsibility [10]. - The company aims to enhance its product structure and brand image by focusing on quality, cultural empowerment, and international expansion by 2025 [10]. Group 5: International Expansion - Tianyoude has pursued an international strategy since 2013, acquiring several wineries in California to expand its market presence [11]. - The company plans to launch its products, including whiskey and liquor, in the U.S. market by 2025, leveraging existing distribution channels [11]. - The brand aims to showcase the charm of Chinese liquor culture on the global stage through its unique brewing techniques and heritage [11].