2 1 Shi Ji Jing Ji Bao Dao·2025-06-20 05:42Core Insights - JD.com is launching innovative 3D content products during the 618 shopping festival, including "JD Liying - Naked Eye 3D Advertising," "Liying - Beautiful Home," and "Liying - 3D Live Streaming" to enhance consumer experience in purchasing home appliances and furniture [2][3] Group 1: Product Innovations - "Liying - Beautiful Home" allows users to virtually arrange furniture and appliances in their homes, enabling a "try before you buy" experience [3] - The "Naked Eye 3D Advertising" feature provides a 360-degree view of products without the need for glasses, enhancing product visualization on the JD app [3][4] - The newly launched "Liying - 3D Live Streaming" allows for a more interactive display of large items, increasing user engagement and time spent in the live stream [4] Group 2: Performance Metrics - Brands using Naked Eye 3D Advertising have seen significant increases in engagement, with SK-II's click-through rate rising by 60% and Huawei's earphones achieving a 37% increase in sales conversion [4] - The order conversion rates for AR makeup trials and AR furniture placement are reported at 24% and 27%, respectively [4] Group 3: Technological Advancements - JD.com's XR innovation team has developed a proprietary 3D engine optimized for e-commerce, capable of rendering high-quality visuals and effects in real-time [5] - Future plans include enhancing 3D rendering technology to provide a more realistic online shopping experience, moving beyond traditional 2D displays [6]