“1胎99子”成最短命爆款，短剧制作还有哪些雷区？

Core Viewpoint - The short drama "Kirin Sends Son, Heavenly Garment" has sparked significant controversy due to its outrageous plot, leading to its rapid removal from multiple platforms after gaining immense attention on social media [1][10]. Group 1: Controversial Content and Public Reaction - The drama features a storyline where the female lead gives birth to 99 children, which has been criticized for its extreme and unethical content [3][10]. - The hashtag ShortDrama1Baby99 has garnered over 100 million views on Weibo, indicating widespread public interest and criticism [2]. - The male lead, Wang Yuwei, publicly apologized during a live stream, attributing the controversial content to a lack of awareness during script reading [9]. Group 2: Industry Trends and Market Size - The micro-drama industry is rapidly growing, with the market expected to reach 50.4 billion yuan in 2024 and exceed 68 billion yuan by 2025 [11]. - The demand for high-quality content is increasing as the industry matures, with over 4,000 short dramas being removed for various violations in the first five months of 2025 [12]. Group 3: Regulatory Environment and Violations - The industry faces strict regulations, particularly targeting extreme revenge, violence, and lowbrow content, which have been identified as major reasons for drama removals [16][17]. - In 2022, over 25,300 micro-dramas were removed for containing inappropriate content, highlighting the regulatory scrutiny in the sector [18]. - The National Radio and Television Administration has been actively enforcing guidelines to prevent the promotion of extreme themes and unethical portrayals in short dramas [31][32]. Group 4: Content Creation Challenges - The industry is experiencing challenges related to script quality and compliance, with many dramas facing issues during the production phase [36]. - There is a growing concern over the use of sensational titles and themes that attract viewers but violate ethical standards [33][35]. - The trend of "no-permit dramas," which bypass regulatory scrutiny, poses significant risks to the industry, as these productions often contain extreme and sensational content [42][43].