Qian Zhan Wang·2025-06-20 06:07Group 1 - The user base of micro-short dramas in China reached 662 million by December 2024, with a half-year growth rate of 14.8%, accounting for 59.7% of the total internet users, an increase of 7.3 percentage points in just six months [1] - The market size for micro-short dramas in China is projected to reach 50.44 billion yuan in 2024, representing a year-on-year growth of 34.9%, surpassing the total box office revenue of mainland films, which was 42.50 billion yuan [2] - The user engagement in micro-short dramas is increasing, with the average daily usage time rising from 90 minutes to 101 minutes, matching that of instant messaging applications [1] Group 2 - The Red Fruit Short Drama app, launched by ByteDance, has rapidly expanded its market presence, achieving 158 million monthly active users by December 2024, and further increasing to 166 million by January 2025, leading the short drama app market [4] - The overseas micro-short drama market is experiencing significant growth, with a market size of 5 billion yuan in 2024, reflecting a 2.56 times increase from December 2023 to June 2024 [8] - The cumulative download of overseas micro-short drama apps exceeded 370 million in 2024, marking an 11.6 times increase compared to the same period in 2023, indicating strong market demand and growth potential [8] Group 3 - The global micro-short drama market has shown rapid expansion, with the United States, Japan, Australia, the United Kingdom, and South Korea being the top five countries in terms of app recharge rankings in 2024 [10] - By December 2024, revenue and download data for overseas short dramas have been generated in 173 countries and regions, highlighting the widespread international interest in this content format [10]