HAI TIAN(SH:603288) Zheng Quan Zhi Xing·2025-06-20 06:36Core Viewpoint - The company, Haitian Flavor Industry (603288), once a leader in the condiment sector, has seen a significant decline in market value and is now seeking a dual listing in Hong Kong to revive its fortunes amid slowing growth and increased competition in the domestic market [1][2][10]. Financial Performance - Revenue from 2020 to 2024 showed fluctuations: 227.92 billion, 250.04 billion, 256.10 billion, 245.59 billion, and 269.01 billion RMB, with growth rates of 15.1%, 9.7%, 2.4%, -4.1%, and 9.5% respectively [2][3]. - Net profit during the same period was 64.03 billion, 66.71 billion, 62.03 billion, 56.42 billion, and 63.56 billion RMB, with growth rates of 19.6%, 4.2%, -7%, 9%, and 12.6% respectively [2][3]. Market Challenges - The company faced a significant challenge in 2022 with the "double standard" incident, which led to a decline in consumer trust and a slowdown in growth [3][10]. - The domestic condiment market is now in a phase of stock competition, with an overall sales decline of 2.99% expected in 2024 [3]. Profitability Metrics - The company's gross margin has decreased from 42.17% in 2020 to 37% in 2024, with specific product margins also declining [4][5]. - The net profit margin has also shown a downward trend, from 28.1% in 2020 to 23.6% in 2024 [5]. Production Capacity and Expansion Plans - The company plans to raise 92.71 billion HKD through its IPO, with 30% allocated for capacity expansion despite current underutilization [6][10]. - The overall capacity utilization rate has dropped from 90% in 2022 to 84% in 2024, indicating potential overcapacity issues [6][10]. Global Expansion Efforts - The company is focusing on global expansion, with 20% of IPO proceeds earmarked for brand marketing and enhancing overseas supply chain capabilities [10][12]. - Despite these efforts, overseas revenue remains low, accounting for only 6.59% of total sales in 2024 [10][12]. Competitive Landscape - Haitian Flavor Industry ranks fifth among global condiment companies, trailing behind major Western brands, indicating a need for adaptation to different regional consumer habits [12].