Group 1 - The establishment of the Digital and Communication Department by Beijing Mercedes-Benz Sales Service Co., Ltd. (BMBS) is a strategic move to address changing market challenges and customer expectations [1][3] - The new department will enhance the brand's customer operation capabilities across multiple touchpoints by leveraging existing strengths in customer operations and digitalization [3] - The Digital and Communication Department consists of four business segments: Brand and Communication, Digital Marketing and Platform Operations, Customer Rights and Experience, and Customer Operations [3] Group 2 - Zhou Juan has been appointed as the Vice President of Digital and Communication, effective July 1, 2025, while continuing her role in corporate communication for Mercedes-Benz (China) Investment Co., Ltd. [4] - Zhou Juan has demonstrated exceptional performance and leadership since joining Mercedes-Benz in 2006, particularly in marketing, dealer communication, retail management training, public relations, and corporate communication [4] - Her leadership has strengthened the collaboration between the key strategic market of China and the headquarters, promoting the integration of global communication and marketing [4]
北京奔驰销售公司成立数字化与传播部 周娟将出任副总裁