JD(US:JD) Zhong Guo Jin Rong Xin Xi Wang·2025-06-20 06:55Core Insights - The 618 shopping festival saw significant growth in the sales of 3C digital products, with a 200% year-on-year increase in the number of new products sold on JD.com [2] - AI hardware products emerged as a key trend during the festival, with sales of AI smartphones doubling and AI smart glasses sales increasing over sevenfold [3] - Government subsidies for electronic products have provided a strong boost to the 3C digital consumption market, with over 90% of rural consumers participating in trade-in programs [4] Group 1: Sales Performance - JD.com's 3C digital category achieved a sales growth rate of 45% during the 618 period, leading the industry [2] - The total transaction volume of AI trend categories increased by 100% during the festival [3] - The sales of AI audio products saw a user growth of over three times, while intelligent robots experienced a 17-fold increase in sales [3] Group 2: Government Policies - The introduction of the "national subsidy" policy for digital products, including smartphones and tablets, has stimulated consumer demand [4] - Consumers purchasing high-end smartphones can benefit from combined subsidies, enhancing the attractiveness of new purchases [4] - JD.com has innovatively integrated government policies with local consumption scenarios to maximize the impact of these subsidies [4] Group 3: Future Outlook - The ongoing government subsidy policies are expected to lead to more diversified and personalized consumer demands, driving the industry towards higher-end and smarter products [5] - JD.com plans to continue collaborating with brands to offer a wide range of new products at competitive prices, fostering a positive cycle between consumption and supply [5]