Core Insights - The tourism industry is experiencing rapid investment growth, becoming a significant driver of economic development in the new normal of economic growth [1] - Local governments face challenges in financing cultural tourism projects, including limited financing channels and lack of long-term planning [1] - Greenway Cultural Tourism has established a comprehensive investment and financing service model to address these issues, providing systematic solutions for regional tourism investment [1] Group 1: Investment Promotion Activities - Greenway Cultural Tourism is responsible for promoting key projects of the "Good Guest Shandong" brand, screening hundreds of projects across 17 cities in Shandong and effectively promoting 108 projects [2][5] - The company has organized various investment promotion events, such as the "Chizhou All-domain Tourism Investment Conference," resulting in over 1 billion yuan in agreements from six enterprises [7] - At the Hebei Tourism Investment Conference, 38 projects were signed with a total investment of 233.3 billion yuan, showcasing an innovative O2O investment model [10] Group 2: Project Packaging and Marketing - Greenway Cultural Tourism has developed project handbooks and multimedia promotional materials to enhance project visibility and attract investment [5][13] - The company has created a comprehensive project library and promotional videos for various provinces, including Fujian, where 34 projects were signed with a total investment of 80.96 billion yuan [20] - The company has also produced detailed investment reports and promotional materials for specific regions, such as the Weixian Tourism Industry Development Conference [24] Group 3: Comprehensive Service Model - The "1+4" all-domain tourism investment service model includes a complete industry chain, investment planning, white papers, and continuous project promotion [1][30] - Greenway Cultural Tourism offers a full range of consulting services, including business plan preparation and investment feasibility analysis, to support the development of the tourism investment market [29] - The company emphasizes a professional team and meticulous preparation to enhance the success rate of investment attraction [33]
绿维文旅[投融资服务]案例集锦
Sou Hu Cai Jing·2025-06-20 07:25