Group 1 - The national consumption market has experienced a new wave of enthusiasm since mid-June, significantly boosted by the mid-year promotional season [1] - This year's promotional activities started earlier and lasted longer than in previous years, with major e-commerce platforms beginning pre-sale promotions in mid-May, lasting over a month [1] - AI-related products and domestic brands have gained considerable attention, with over 70% of the top 100 brands in terms of consumption heat being Chinese brands, and searches for "AI elements" and "intangible cultural heritage elements" products increasing by over 120% and 270% year-on-year, respectively [3] Group 2 - The consumption vitality in lower-tier markets is robust, with order volume in rural areas increasing by over 130% and the number of users growing by over 140% year-on-year [5] - The retail industry in China has maintained an expansion trend for 10 consecutive months, driven by online promotional activities and the "old-for-new" policy [5] - In May, the total retail sales of consumer goods increased by 6.4% year-on-year, accelerating by 1.3 percentage points from the previous month, marking the highest growth rate since December 2023 [7]
年中促销季提振消费成效显著：AI与国潮双轮驱动 下沉市场消费活力十足
Yang Shi Wang·2025-06-20 07:26