HAIER SMART HOME(SH:600690) Zhong Guo Jin Rong Xin Xi Wang·2025-06-20 07:31Core Viewpoint - The article discusses the insights shared by Zhou Yunjie, CEO of Haier Group, at the Qingdao International City Partners Dialogue, emphasizing the role of Chinese enterprises in global transformation through "openness, ecology, and innovation" Group 1: Globalization and Market Positioning - Haier leverages its local roots in Qingdao to establish a global presence, with a network of 230,000 outlets across over 200 countries and regions [3] - The company has maintained its position as the world's leading home appliance brand for 16 consecutive years, with Haier accounting for 60% of every 10 Chinese brand appliances sold overseas [3] Group 2: Ecological Development and Collaboration - The future of competition is shifting from direct corporate rivalry to ecological dialogue, focusing on creating a multi-dimensional ecosystem that transcends industry boundaries [4] - Haier's ecological strategy includes three main sectors: smart home, health, and industrial internet, fostering extensive collaboration opportunities with global partners [4][5] Group 3: Sustainable Practices and Innovation - Haier's 6-GREEN strategy aims to establish a low-carbon system across the entire industry chain, transforming China's sustainable practices into international standards [5] - The company is enhancing its global cooperation hub in Qingdao by integrating technology innovation, upgrading industrial clusters, and promoting cross-cultural collaboration [6]