6月微信小店荔枝销售额上涨超5倍，送礼功能48小时直达

Group 1 - The core viewpoint of the articles highlights the significant increase in sales of Guangdong lychees through WeChat stores, with sales volume rising over 530% year-on-year and the number of active merchants increasing by over 680% since June [1][4] - WeChat has launched the "Guangdong Good Lychee" consumption season to promote local agricultural products, utilizing features like gift delivery sections, video collaborations, and live streaming to enhance sales [4] - The initiative includes special packaging and logistics services to ensure lychees are delivered fresh within 48 hours to most regions across the country [4] Group 2 - WeChat has intensified its e-commerce efforts since last year, upgrading its features and introducing new functionalities such as the "gift" feature and a group buying option currently in internal testing [5] - The recent organizational restructuring within Tencent has led to the establishment of an independent e-commerce product department within the WeChat business group, indicating a strategic focus on enhancing e-commerce capabilities [5]