TRT(SH:600085) Zhong Guo Zhi Liang Xin Wen Wang·2025-06-20 07:44Core Viewpoint - The article highlights the successful cultural exchange and promotion of traditional Chinese medicine through the innovative branding of Beijing Tongrentang's "Shengmai Drink" at the FIBA OPEN 3x3 basketball tournament in Geneva, showcasing the integration of Eastern and Western cultures [1][9]. Group 1: Cultural Exchange and Branding - Beijing Tongrentang's "Shengmai Drink" features IP characters "Ginseng Doll" and "Dangshen Doll," which have gained significant attention and sparked discussions in Geneva, illustrating the appeal of Chinese herbal wisdom [1][3]. - The design of the IP characters combines traditional Chinese aesthetics with modern elements, attracting international audiences and facilitating cross-cultural communication [7][9]. Group 2: Health and Sports Integration - The brand promotes a health-conscious message that resonates with athletes, emphasizing the importance of health in sports performance, which aligns with the principles of traditional Chinese medicine [5][10]. - The "Shengmai Drink" embodies the concept of "benefiting qi and nourishing yin," effectively addressing the health needs of basketball players during the tournament [5][7]. Group 3: Global Expansion and Future Plans - Beijing Tongrentang has established a presence in 26 countries and regions with over 3,084 retail and medical service locations, transitioning from a local to a global brand [10]. - The company aims to continue promoting the modernization and internationalization of traditional Chinese medicine, enhancing global understanding of its cultural and health values [10].