基于社会需求视角的高校商务英语人才培养研究

Core Insights - The demand for business English professionals is rapidly increasing due to globalization and the growth of the digital economy, highlighting a significant gap between supply and demand in China [1][5] - The traditional foreign trade sector is increasingly seeking "language + business" talent, while emerging fields like cross-border e-commerce and international finance prioritize digital skills and cross-cultural communication [1][2] - There is a pressing need to establish a demand-oriented training system for business English professionals that aligns with national strategies and market needs [1][5] Talent Demand Analysis - Business English professionals are required to possess a combination of language skills and practical business knowledge, particularly in international trade and customer relationship management [2][3] - There is a notable discrepancy between students' self-assessment of their digital business skills and the actual industry requirements, especially in cross-cultural communication and negotiation [3] - The demand for high-end business English talent remains strong in traditional sectors like manufacturing and import-export trade, while new industries such as cross-border e-commerce and fintech are rapidly increasing their talent needs [3][4] Training Transformation Necessity - The training model for business English professionals must evolve to meet the urgent demands of the job market, particularly in light of the "Belt and Road" initiative and the rapid development of the digital economy [5][6] - There is a significant imbalance between the training objectives of higher education institutions and the actual needs of the industry, particularly in international trade [5][6] Solutions for Improvement - A restructured curriculum that integrates language skills, business knowledge, cross-cultural communication, and information technology is essential to meet social demands [7][8] - Upgrading the teaching staff to include professionals with practical experience in international business is crucial for enhancing the relevance and applicability of the training [8][9] - Collaborative efforts between educational institutions and industries are necessary to align talent training with market needs, ensuring that graduates possess the skills required by employers [9][10]