蜀海×君乐宝战略合作升级，打造全国极速冷链网，破解短保鲜奶配送难题

Core Insights - The fresh milk market is experiencing rapid growth driven by consumer upgrading trends, but challenges such as short shelf life and high delivery efficiency remain critical pain points in the industry [1][3]. Group 1: Industry Challenges - Fresh milk, characterized by high turnover and a short shelf life (typically 15-20 days), demands high supply chain timeliness and stability [3]. - Traditional distribution models face issues such as fragmented warehousing, inconsistent cold chain standards, and data silos, leading to high product loss rates and increased food safety risks [3]. - The "Yue Xian Huo" brand from Junlebao, which holds the largest market share in the high-end fresh milk sector, faces significant supply chain challenges due to its 19-day optimal freshness period [3]. Group 2: Strategic Collaboration - A strategic partnership has been established between Shuhai, a supply chain leader, and Junlebao to enhance the efficiency and safety of nationwide distribution for the "Yue Xian Huo" brand [1][5]. - Shuhai's nationwide intelligent warehousing and distribution network, covering 90% of key cities with 40 storage centers, will support Junlebao in constructing 12 core warehouse hubs [3][5]. - The collaboration aims to optimize inventory turnover to 5.3 days, with fresh milk dispatched within 4 hours from the warehouse, ensuring product freshness through high-standard cold chain logistics [3]. Group 3: Market Impact and Future Plans - The partnership has already been implemented in key economic regions such as the Yangtze River Delta and the Pearl River Delta, achieving next-day delivery and significantly improving replenishment efficiency for retail stores [5]. - The initial warehouse in Henan has successfully commenced operations, with plans to accelerate the establishment of additional core city warehouses to achieve 24-hour delivery coverage [5]. - This collaboration not only represents a resource complementarity between the companies but also sets a replicable high-efficiency supply chain model for the short-shelf-life food industry [5][7]. Group 4: Industry Standards and Consumer Experience - As retail and dining trends evolve, supply chain efficiency has become a key competitive factor for brands [7]. - The collaboration between Shuhai and Junlebao establishes a new benchmark for "short shelf life + cold chain" logistics, enabling high-quality fresh milk to reach consumers more quickly [7]. - Future deepening of this partnership may further drive innovation in the fresh milk supply chain, enhancing consumer experience [7].