WLY(SZ:000858) Zheng Quan Zhi Xing·2025-06-20 08:23Core Viewpoint - Yibin Wuliangye Co., Ltd. reported a steady growth in revenue and net profit for 2024, despite challenges in the liquor industry, with a focus on high-quality development and brand enhancement [2][4]. Group 1: 2024 Key Operating Performance - The company achieved total revenue of 89.175 billion yuan, a year-on-year increase of 7.09% [2][5]. - The net profit attributable to shareholders was 31.853 billion yuan, reflecting a growth of 5.44% compared to the previous year [2][5]. - The company aims to establish itself as a world-class liquor enterprise, enhancing product quality and cultural branding [2][4]. Group 2: Brand and Market Strategy - The company participated in major events such as the CCTV Spring Festival Gala and the Paris Olympics, achieving over 20 billion exposures for its brand [3][4]. - Wuliangye ranked 219th in the World Brand 500 list, improving by 8 places, and was recognized as the top brand in the global liquor sector [3][4]. - The product matrix was expanded with the launch of new products, including the 45-degree and 68-degree Wuliangye, and cultural liquor series [4][5]. Group 3: Financial and Governance Overview - The total assets of the company reached 188.252 billion yuan, an increase of 13.79% from the beginning of the year [14]. - The total liabilities grew by 56.75% to 51.857 billion yuan, while shareholders' equity increased by 3.06% to 136.395 billion yuan [14]. - The company maintained a high level of transparency in information disclosure, receiving an A-level rating for ten consecutive years from the Shenzhen Stock Exchange [7][8]. Group 4: Future Work Plans for 2025 - The company plans to focus on quality improvement, brand enhancement, and market strategy innovation to achieve sustainable growth [9][10]. - 2025 is designated as the "Marketing Execution Improvement Year," with efforts to enhance product, channel, and market capabilities [10]. - The company aims to strengthen governance and risk management frameworks in line with national policies [10].