大摩:Meta解锁WhatsApp变现 预估年收最高可破60亿美元
Group 1 - Morgan Stanley reports that Meta plans to introduce advertising features in the "Status" tab of WhatsApp, which is expected to unlock significant revenue growth opportunities for the company [1] - The estimated annual revenue from this initiative could exceed $6 billion, indicating a strong potential for monetization within the platform [1] - Morgan Stanley maintains an "Overweight" rating on Meta's stock with a target price of $650 [1]