贵州汉台酒业茅公馆股份副董事长杨健：AI破局传统白酒，重构“卖生活方式”新生态

Core Viewpoint - The article highlights the transformation of the liquor industry in Guizhou, particularly through the innovative "AI Maogongguan" App, which shifts the focus from product sales to lifestyle guidance, aligning with government policies aimed at enhancing the industry by 2025 [1][7]. Group 1: Technological Innovation - The "AI Maogongguan" App utilizes AI big data analysis to understand consumer lifestyles, habits, and emotional needs, enabling personalized services with a low entry barrier for customization [2]. - The app allows consumers to design and order products directly from their mobile devices, enhancing the emotional value of the purchasing experience [2]. - The integration of AI technology in marketing represents a bridge between traditional craftsmanship and modern consumer engagement, particularly appealing to younger demographics [2][6]. Group 2: Market Strategy - Guizhou Hantai Liquor Industry is focusing on scenario-based innovations to attract younger consumers, including the development of the "Sauce Aroma Life Circle" concept tailored for different consumer segments [6]. - The company aims to create immersive experiences that integrate liquor into social events, shifting from functional consumption to cultural consumption [6]. - The strategic plan for 2025 includes the establishment of 200,000 mobile stores, allowing users to become active sales nodes, thus overcoming geographical limitations and enhancing brand promotion [6]. Group 3: Industry Transformation - The practices of Guizhou Hantai Liquor Industry demonstrate a viable path for the digital transformation of traditional industries, emphasizing that AI technology empowers rather than disrupts traditional craftsmanship [7]. - The transition from selling products to selling lifestyles represents a significant reconfiguration of industry value, providing a model for high-quality development in the digital age [7].