暑期旅游趋势：进山、玩水、拥抱草原是最受关注的夏季玩法

Group 1 - The summer travel market is experiencing a surge in bookings for activities such as summer cooling trips, graduation trips, and family educational tours, with a notable increase in interest for mountain, water, and grassland activities [1][2] - Recent data shows a 133% week-on-week increase in searches for "summer cooling destinations" and a 150% rise in interest for "summer overseas travel" [1] - The "pleasure economy," driven by emotional value, is significantly influencing travel consumption decisions, with events like music festivals and exhibitions becoming key themes for summer travel [1][4] Group 2 - Family travel remains a dominant force in the summer travel market, with predictions indicating that 34.7% of domestic flights during the summer travel period will be taken by families with minors, an increase from the previous year [2] - The student demographic (ages 18-26) is also seeing a slight increase in travel participation, with domestic flights expected to have a 26.8% student share and international flights over 33% [2] - Regional preferences for summer activities are evident, with Inner Mongolia's grasslands being particularly popular among northern travelers, and Guangdong tourists favoring water-related activities [2] Group 3 - The "pleasure economy" is making theme parks popular among young people and students, with significant increases in ticket orders for attractions like the Labubu city park, which saw a 114% rise in interest [4] - The upcoming opening of the Shanghai Lego Land on July 5 has also generated considerable excitement, with a 108% increase in interest over the past week [4]