POP MART(HK:09992) Jing Ji Ri Bao·2025-06-20 08:58Group 1 - During the 618 shopping festival, Pop Mart's LABUBU third-generation plush products achieved over 1 million sales on Tmall, with shipping scheduled for late September [1] - Pop Mart's performance during the 618 event indicates a shift in consumer demand from "cost-performance" to "emotional-value" [5] - The overseas market saw over 200,000 viewers in AliExpress's first live broadcast during the 618 event, leading to a sell-out of trendy toy products, highlighting the growing influence of Chinese trendy toy brands globally [5] Group 2 - The success of Pop Mart as a popular trendy toy brand in China is attributed to the upgrading of manufacturing, increased cultural confidence, and market openness [7] - Consumers are willing to pay for the joy that trendy toys bring, reflecting a trend of consumption upgrading [7] - The recent popularity of LABUBU has led to issues with scalpers, disrupting market order and potentially harming brand value, indicating the need for a balanced approach to maintain a healthy market for trendy toys [7]