五粮液华涛:加大年轻市场培育 积极探索即时零售运营新模式
Core Viewpoint - Wuliangye is focusing on cultivating the younger market and exploring new instant retail operation models to enhance its market share in 2024 [1] Group 1: Market Strategy - The company is implementing a systematic marketing strategy that includes product categories, channel development, brand promotion, and market cultivation [1] - Wuliangye aims to enhance its market presence by adopting a youthful, fashionable, trendy, low-alcohol, and international approach [1] Group 2: Organizational Changes - A dedicated team for youth-oriented initiatives has been established to drive the company's focus on younger consumers [1]