小型企业为何一定要做自媒体？不做你就亏大了

Core Viewpoint - Small businesses should actively manage their social media accounts to enhance visibility and attract customers in the digital age [1][5]. Group 1: Importance of Social Media for Small Businesses - Consumers increasingly search for products online before making purchases, making it essential for small businesses to have a social media presence [1]. - Positive customer experiences can lead to organic promotion through social media, which is more effective than traditional advertising methods like flyers [1]. Group 2: Practical Tips for Managing Social Media - Optimal times for posting content include early morning (8-9 AM), lunchtime (12-1 PM), and evening (8-10 PM) to maximize visibility [3]. - Video content should be well-lit, with clear audio, and focus on a single topic to maintain viewer engagement [3]. - Articles should start with an engaging hook, include images, and end with a call to action to encourage customer visits [3]. Group 3: Tools and Management Strategies - Utilizing tools like Youcaiyun can help track engagement and remind businesses when to post new content [7]. - Small business owners can manage social media with minimal time investment, suggesting posting two to three times a week [7]. - Overcoming initial discomfort in video creation can be achieved by treating it like a conversation with friends or starting with product-focused content [7]. Group 4: Changing Landscape of Consumer Behavior - The traditional model of local customers casually visiting stores is outdated; businesses must adapt to digital visibility to grow [7]. - Even small street vendors are finding success through social media, as demonstrated by a local vendor who gained popularity through engaging video content [7].