SoFi and Benzinga Announce New Partnership to Power Next-Generation Investment Research

Core Insights - Benzinga has partnered with SoFi to enhance market insights and research tools for SoFi Invest members, aiming to improve access to financial data for retail investors [1][2] - The integration includes Benzinga's premium datasets such as Analyst Ratings, Price Targets, and Earnings, which will simplify research and support informed investment decisions [1][2] Company Overview - SoFi Technologies (NASDAQ: SOFI) provides a comprehensive digital financial services platform, serving over 10 million members with services including borrowing, saving, spending, investing, and financial planning [3] - Benzinga is recognized as a leading financial news outlet, offering timely news and analysis that assists users in navigating volatile financial markets [5] Partnership Goals - The collaboration is designed to make investing more transparent and personalized, empowering SoFi members with high-quality market data and insights [2] - The partnership reflects a commitment to leveling the playing field for retail investors by providing accessible financial data [2]